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Building Better Outcomes: A Factor-based Approach

Format: On-Demand Recording
Track: Investments
Premier CE: 1 credit for CIMA®, CPWA®, and RMA® certifications
Cost: $60, or complimentary with Signature or Elite benefits

Learn investor considerations for incorporating factor-based investing into portfolios, explore how to best select factor strategies and how to implement factors into portfolios.
Read the full description below.


This product is eligible to be claimed with a Signature benefits package

This product is eligible to be claimed with an Elite benefits package


Learners must watch the program in its entirety to earn continuing education (CE) credit. The following entities have accepted it for CE credit:

Investments & Wealth Institute®

  • 1 hour of CE credit for CIMA®, CPWA®, and RMA® certifications
  • Audit-proof, Premier CE
  • Automatically uploaded to your certification record(s) upon completion (may take up to 24 hours to be reflected)

One year from the date purchased


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Building Better Outcomes: A Factor-based Approach

Investing in factors can help improve portfolio outcomes, enhance diversification, and help manage risk. However, different types of factor investing come with different benefits and potential challenges. Join John Bryson, Head of Investment Consulting at John Hancock Investment Management, to learn investor considerations for incorporating factor-based investing into portfolios. Advisors will explore how to best select factor strategies and how to implement factors into portfolios, including evaluating single vs. multifactor strategies. Factor performance, costs, and tax considerations will also be explored.

Featured Speaker

John Bryson

John Bryson
Head of Investment Consulting, John Hancock Investment Management

John Bryson is Head of Investment Consulting for John Hancock Investment Management. The 5-member team is a value-add resource for high-end financial advisors and RIA’s seeking advanced portfolio construction advice.  Areas of focus for the team include asset allocation, portfolio construction, appropriate use of alternatives and model stress testing.  John is also the business lead for the John Hancock Freedom 529 Plan and Chairman of the John Hancock Pension and 401K Investment Sub-Committee.  Prior roles at John Hancock include Head of Product Management and leadership roles in Stable Value, Market Research and ETF capital markets.

Before joining John Hancock in 2008, John worked at Fidelity Investments for 10 years and held product management and development positions in the intermediary and defined contribution business units.  Before this, John was in client service, investment training and product specialist positions at New England Funds and Putnam Investments.

John earned a Masters of Business Administration and a Bachelor of Science in Finance from Boston College. John holds Series 6, 63, 7 and 24 licenses.

Special Thanks

John Hancock Investment Management