2019 Behavioral Advisor Forum

The 1st Annual Behavioral Advisor Forum is the premier educational conference for elite advisors that wish to incorporate the latest research and best practices in the field of behavioral science. Helping clients make better financial decisions is both an art and science, and a way to add significant value as an investment or wealth advisor.

  • Sunday
    September 22, 2019
  • Monday
    September 23, 2019
  • Tuesday
    September 24, 2019

Sunday, September 22

Session Speakers

Pre-Conference : Practical Strategies for Managing Investor Behavior

Pre-Conference Workshop: Practical Strategies For Managing Investor Behavior — Bridging the Gap Between Inspiration and Implementation

Presented by Eben Burr and Phil Toews | 2:30-5 p.m.

There is an ever-increasing amount of information available about behavioral finance and abundant evidence of the average investor’s poor ability to navigate markets. Yet, the advisory community has produced limited guidance for advisors who wish to curb biases and improve investor decision making.
This course distills a wealth of information about investor behavior into practical tools and processes. The intended outcome is to train advisors to consider behavioral outcomes when building portfolios, create greater client understanding, deepen client relationships, and improve competitive differentiation.

Course Objectives:

  • Understand and learn to articulate significant behavioral challenges investors are likely to face during their investing lifetime.

  • Build investor behavioral considerations into portfolio construction.

  • Construct a pro-active plan for behavioral challenges to attempt to reduce uncertainty when challenges emerge.

  • Learn about the use of investor pre-commitments and specific courses of actions during times of uncertainty.

  • Learn methods for training investors to understand and move beyond their ingrained thought processes and biases.

  • Learn strategies for overcoming an investment professional’s own vulnerability to biases.

  • Include behavioral coaching in your firm’s identity.

Sponsored by:


For Registration information, please visit the pre-conference page

  • Phil Toews
    Toews Funds, CEO and Co-Portfolio Manager
  • Eben Burr
    Toews Funds, Managing Director

Monday, September 23

Session Speakers
7 a.m.-6 p.m


    7-8 a.m.


      8:10-9 a.m.

      General Session

      • Rich Lyons
        Haas School of Business UC Berkeley, Dean
      9-9:15 a.m.


        9:15-10:05 a.m.

        General Session: Biology, Complexity, and the Benefits of Bias

        10:05-10:20 a.m.


          10:20-11:10 a.m.

          General Session: Behavioral Implications for Finance

          • Terry Odean, Ph.D
            Haas School of Business, UC Berkeley, Rudd Family Foundation Professor of Finance
          11:10 a.m.-11:30 a.m.


            11:30 a.m.-12:30 p.m.

            General Session

            12:30-1:30 p.m.


              1:30-2:30 p.m.

              Workshop 1: Money, Happiness, and the Future of Wealth Management

              Wealth management is evolving from a product to service to experience-focused industry. As part of that transformation, "goals-based wealth management" has become a catch-all phrase which means different things to different people. A critical element of this transformation is answering how money fits into a fulfilled life. Money isn’t just a means of exchange, it’s also an emotional scorecard, a central part of life’s journey. Does money make us happy? Leveraging the most recent research in social psychology and neuroscience, we offer an answer. In so doing, we set the groundwork for a path to better life outcomes (ones which distinguish between being “rich” and being “wealthy") and glance the future of the financial advice

              Workshop 2: Intentional Wealth - Family Wealth Dynamics

              2:30-2:45 p.m.


                2:45-3:45 p.m.

                Workshop 3: A New Approach to Goals-based Wealth Management

                We present a dynamic programming algorithm which, given a set of model portfolios, constructs an optimal portfolio trading strategy that maximizes the probability of attaining an investor’s specified goals over a designated time horizon. Our algorithm also accommodates periodic infusions or withdrawals of cash with no degradation to the dynamic portfolio’s performance or runtime. Since our algorithm’s optimal strategy can be on the efficient frontier and is driven by an investor’s wealth and goals, it soundly beats the performance of target date funds (TDFs) in attaining investors’ goals.

                Workshop 4: TDB

                  3:45-4:00 p.m.


                    4:00-5 p.m.

                    General Session: The New Neuroscience of Doubling Production

                    5-6:30 p.m.


                      Tuesday, September 24

                      Session Speakers
                      7 a.m.-12:30 p.m.


                        7-8 a.m.


                          8-9 a.m.

                          General Session: Investments & Wealth Research Findings


                            9-9:15 a.m.


                              9:15-10:15 a.m.

                              General Session: Gender Diversity in Investment Management

                              There is a growing body of research that shows increasing the number of women in investing can boost returns, reduce volatility and create jobs from Wall Street to Main Street. This presentation will focus on providing key facts about how gender diversity can positively impact your bottom line by harnessing cognitive and behavioral alpha generation, while also providing practical solutions to recruiting and retaining female employees.

                              Learning objectives:
                              • Discover key ways in which gender diversity can contribute to differentiated and robust investment returns with a focus on biological, cognitive and behavioral factors.
                              • Review academic literature that explores the quantitative evidence of cognitive and behavioral alpha.
                              • Explore strategies to provide best-in-class financial services to attract and retain female clients by responding to their unique investment behaviors and demands.
                              • Determine ways to effectively cultivate and retain female investment talent.

                              10:15-10:30 a.m.


                                10:30-11:30 a.m.

                                Workshop 5: Creating a Robust Plan for Emotional Investors

                                Breakout 6: What is Financial Health?

                                11:30 a.m.-12:30 p.m.

                                General Session: Behavioral Retirement: Improving Client Decision-making

                                The decisions older workers make as they transition from the workplace into retirement will have a significant impact on their quality of life for the rest of their lives. Their decisions are much more complex and have higher stakes than the savings and investment decisions that workers made throughout their working years. As a result, the behavioral aspects of decision-making are just as important as financial analyses and strategies.
                                Advisers can build trust with their older clients by helping them successfully address the game-changing challenges to their retirement years. Americans will do best by integrating their financial resources with nurturing their health, personal capabilities, and social networks.

                                Learn from author, researcher, and Forbes.com journalist Steve Vernon, FSA, as he shares and communicates simple, powerful strategies that help guide your clients to make more effective decisions to enjoy their retirement years.

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