Exceptional Advisor®

Communicate your value and build client engagement in this online course. Discover the attributes of an Exceptional Advisor and learn how to differentiate yourself by demonstrating the advanced knowledge earned through your credentials.

Exceptional Advisor®:
Communicate Your Value & Build Client Engagement

In this online course, participants will learn how to communicate the value of their ethics and expertise to clients based on research by AbsoluteEngagement.com. Discover the characteristics of an Exceptional Advisor®, and learn how to develop communication and action plans designed to:

  • Better understand what clients consider important
  • Provide meaningful guidance
  • Demonstrate advanced knowledge through your credentials
  • Highlight your commitment to ethics by leveraging the Investments & Wealth Institute® Code of Professional Responsibility

Course Module Overview

To complete the Exceptional Advisor® online course, professionals must complete the following modules.  Each module includes webinars, videos, readings, and other resources, as well as a quiz.

Module 1: Client Research on What Makes an Exceptional Advisor – Analyze the Exceptional Advisor® model based on research by Investments & Wealth Institute and AbsoluteEngagement.com. Learn the factors that drive client engagement. Create a plan to survey clients about what they value and to determine engagement levels. 
Module 2: Understand What Clients Need and Want – Develop a plan with strategies to survey clients to better understand how to best engage them in the advisor-client relationship.

Module 3: Build Your Personal Brand Integrity by Acting Ethically – Develop a plan with strategies to communicate the ethical standards an advisor must meet for their clients. Learn the Code of Professional Responsibility and apply the ethical principles to a variety of ethical dilemmas.

Module 4: Provide Meaningful Guidance – Determine a core services list and associate services with client support and individual/family needs. 

Module 5: Demonstrate Advanced Knowledge – Learn how to build trust and credibility by communicating the advisor's knowledge and professional competencies. Develop a plan with strategies to communicate the value of your advanced credentials.


Registration & Fees (USD)

  • $195 Member
  • $395 Join & Learn (includes one year of Institute membership)



Continuing Education

Learners must complete each module and pass a corresponding quiz to receive continuing education (CE) credit. Credit is awarded one-time, upon completion of the full program.

Investments & Wealth Institute®
  • 5 hours of CE credit, including 1 ethics hour, for CIMA®, CPWA®, and RMA® certifications 
  • Automatically uploaded upon completion of the full program, which requires obtaining a 70% grade or higher on each of the module quizzes 
CFP Board
  • 4 hours of CE credit for CFP® certification
  • Reported on your behalf to CFP Board within 2 weeks of completing the full program, which requires obtaining a 70% grade or higher on each of the module quizzes 
The CFP ID field on your Institute account must be complete and accurate for this process to take place. To verify: log in to your account, navigate to the "dashboard", and click "update my demographic information" on the right-hand side to locate the CFP ID field.

The Institute is proud to be a CE Quality Partner of CFP Board.​ Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.

Access Instructions

Upon successful registration, learners will receive two emails: one including a transactional receipt and a second including navigation instructions for accessing the content. Access instructions are also below:

  1. Log in to the Investments & Wealth Institute website, and click "Dashboard" in the upper right corner.
  2. From the Dashboard, click the "My Online Learning Center" link in the left navigation.
  3. Once re-directed to the Online Learning Center platform, your content is located under the heading My Courses on the main page. Alternatively, you can find it in the My Learning tab across the top navigation.

Please monitor your inbox and spam folders for these communications or contact the education department at education@i-w.org for assistance.

Group Sales

This course can be customized and registration discounts are available for large groups. For information on group pricing, please contact our sales team:

Lara Davies | U.S., East
Email: ldavies@i-w.org
Phone: 303-850-3081

Suzie Byrnes | U.S., West and Mid-West 
Email: sbyrnes@i-w.org
Phone: 303-850-3093

Asif Nasim | Outside Continental U.S.
Email: ansim@i-w.org
Phone: 416-455-6569