Peg Moore, CPWA®, CFP®, CRC®
Managing Director –Investments
AccreditedDomestic Partnership AdvisorSM
Stutzmann-Moore Wealth Management Group of Wells Fargo Advisors, LLC, Ann Arbor, Michigan


If you’re looking for Peg Moore, CPWA®, CFP®, CRC®, Accredited Domestic Partnership Advisor, away from the office, chances are you’ll find her hiking, swimming, walking, boating on the Great Lakes, or working out at the gym. But that doesn’t mean her clients are far from her thoughts. “I do my best thinking after physical exercise,” the former college athlete (judo and body building) says. “Whatever I’m working on for a client just flows.”

The high-energy, disciplined approach that vaulted Moore to the top of her game in athletics spills over to her career. Today, Moore and husband Mark Stutzmann head up Stutzmann –Moore Wealth Management Group of Wells Fargo Advisors, LLC, in Ann Arbor, Michigan.

As managing director and premier advisor—a distinction held by a select group of financial advisors who meet or exceed criteria for revenue generation, educational attainment, and client-service best practices—Moore has become one of the top advisors at Wells Fargo Advisors.

“Aside from physical and spiritual health, people need financial health to live the life they dream of and want for themselves and their family,” Moore says when asked what drew her to financial services. “I thought it would be such a neat thing if I could do something in the financial world that impacts people in a positiveway.” Her team weaves the principal that “stewardship matters” into serving clients and managing wealth.

Moore spent the first 10 years of her career building her business, eventually combining her practice with her husband’s in 2006. “We’re like a well-practiced relay team,” she says. “We each have our responsibilities and pass the baton seamlessly.” A senior registered administrative assistant rounds out the group.

Having a group in place allowed Moore to take time away from her business to earn several financial services credentials: Certified Retirement Counselor (CRC) in 2006, Certified Financial Planner (CFP) in 2008, Accredited Domestic Partnership Advisor (ADPA) in 2009, and Certified Private Wealth Advisor (CPWA) in 2011.

“The credentials dovetail each other,” Moore says. “For example, the CPWA curriculum enhances my CFP training, and prepared me for the deep dive into the diverse needs of higher-net-worth individuals. The ADPA certification broadened my skills to address the myriad issues of nontraditional relationships, such as two high-net-worth individuals bringing assets to a new relationship later in life, when they wish to marry but it may not be an option. It’s led to a niche for our group because clients in nontraditional relationships recognize that we have a sound understanding of their unique financial situation.”

Asked why she pursued CPWA certification, Moore says she was drawn to the program’s emphasis on taking a consultative approach with clients and its in-depth examination of the financial planning needs of high-net-worth clients in the areas of investments, taxes, business ownership, and legacy planning. “The fact that the Institutestands behind the credential gave it added appeal,” she says. “I’ve admired the Institutefor many years as an organization that pursues excellence.”

Moore is emphatic about the credential’s importance. “If an advisor seeks to attract new relationships in the high-net-worth niche, the CPWA certification demonstrates necessary accreditation and enables added value at the initial introduction. Moreover, because the financial lives of our existing client base are dynamic, the CPWA certification prepares me to recommend new and creative strategies, empowering clients to make productive changes. If you want to work with high-net-worth clients, I believe CPWA certification is important to have. If you already have high-net-worth clients, I believe CPWA certification is essential.”

Almost immediately, Moore noticed that her CPWA education was setting her apart. “The accountants and attorneys with whom my group engages recognize that I bring a deeper level of knowledge to our collaboration on behalf of clients. I can tee up planning ideas suggested by the accountant or attorney and clearly articulate the concepts to the client. Conversely, I can suggest a strategy to a client’s other advisors, and they will take the idea and run with it. Earning the CPWA certification has deepened my relationships with centers of influence. That’s been huge for me.”

Moore describes the program as intense but also accommodating of her busy schedule. “I completed the self-study portion in the Institute’svirtual classroom, studying at some very odd times, but I really wanted to absorb the material so I could start using it immediately with my clients,” she recalls. After completing the online curriculum, Moore joined other candidates at a week-long session at The University of Chicago Booth School of Business, followed by the certification exam. “I really like the way the Institutehas structured the program to work for someone like me with a fully established practice,” she says.

Moore also believes in giving back. She is a self-described “Air Force brat,” and her father, husband, brother, grandfather, uncles, and nephew are veterans. One nephew currently serves in the U.S. Coast Guard; another is in the Air Force ROTC. Moore and her husband are former board members of Honor Flight Michigan, a charitable organization that transports World War II veterans to visit the WWII Memorialin Washington, DC. Today they raise money and awareness to support the charitable efforts of three organizations: Homes for Our Troops, Help for Our Disabled Troops, and Operation Never Forgotten. “We wouldn’t have the freedoms we have today without the sacrifice and commitment of our military,” she says. “Service to country is what that’s all about, and is a core principle for both my husband and me.”

Moore also mentors women moving up the career ladder at Wells Fargo Advisors and elsewhere in financial services. “If I can be part of shaping this industry to better meet the needs of clients and make it a friendlier place for women and minorities, by all means I’m going to do it,” she says. “Every morning when I get up, I can be one of two things: part of the problem or part of the solution. I choose to be part of the solution.”

She credits the Institutewith being part of the solution as well. “The Investments & Wealth Institutesupports my pursuit of excellence—in the credentials it offers, the standardsit sets, and the education it provides,” she says. “The Institutechallenges me to step up and become a better financial professional for my clients, and to present financial services in a positive way. The Institute’sultimate goal is to help us make ourindustry better."