Barron’s Article Highlights CPWA® Designation as Preferred Solution for Private Wealth Specialists

Oct 6, 2025 11:00:00 AM

Investments & Wealth Institute’s Certified Private Wealth Advisor® (CPWA®) certification program was highlighted in an October 2, 2025 Barron’s article devoted to advisor practice management. Drawing on a multi-year study of over 5,700 financial professionals, the article identifies four key advisor personas, each with distinct growth prerogatives and strategic approaches to practice design and management.

  • “The Rainmaker”

  • “The Advisor as CEO”

  • “The Financial Planner”

  • “The Private Wealth Specialist”

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Notably, the Barron’s published article mentions that private wealth specialists often pursue advanced credentials, highlighting the CPWA® designation as a prominent solution in the private wealth space. The article emphasizes attainment of necessary technical expertise, including high-net-worth client needs around business succession, tax planning, and executive compensation — reinforcing that private wealth specialists must possess specialized, client-centric skills and strategies.

Read the full article here: Barron’s – The Four Personas of Growth-Oriented Advisors

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