Frequently Asked Questions

Q: Why did the Institute launch the Exceptional Advisor® initiative?
A: The Investments & Wealth Institute launched the Exceptional Advisor® initiative to help Certified Investment Management Analyst®(CIMA®), Certified Private Wealth Advisor®(CPWA®), and Retirement Management Advisor®(RMA®) professionals differentiate themselves from other advisors by showcasing their advanced knowledge, expertise, and certifications to their clients. 

Q: Is the Exceptional Advisor initiative based on research?
A: The Exceptional Advisor® initiative is based on "Investments & Wealth Client Research 2017"and "Canadian Investor Research 2017," investor research studies conducted by the Investments & Wealth Institute in partnership with The research focused on insights from 585 high-net-worth (HNW) U.S. investors and 444 HNW Canadian investors. 

Q: From the research, what were the attributes clients determined were most important in an advisor?
A: Clients identified Exceptional Advisors® as those advisors who understand what clients need and value, provide meaningful guidance, act ethically, and demonstrate advanced knowledge.

Q: How does the Exceptional Advisor™ program help me better serve my clients?
A: The Exceptional Advisor® tookit provides tools for advisors and their clients. Advisors can use Institute-produced brochures, communication templates, videos, articles, and other items to help educate their clients about their credentials and advanced expertise.

Q: What are the resources available for advisors?
A: Advisors can take advantage of several tools, including the Exceptional Advisor: Communicate Your Value & Build Client Loyalty online courseresearch resourceslearning optionssocial media guidancemarks usage, and more. Brochures explaining the knowledge competencies of CIMA, CPWA, and/or RMA-certificants are also available.     

Q: What are the resources available for clients?
A: was created by the Investment & Wealth Institute to share information about common financial questions with investors. On the site, clients will find an array of videos, articles, quizzes, and other resources contributed by Institute members.  

Q: How do I access the Exceptional Advisor® resource?    
A: Visit