It’s not just the designation an advisor holds, but what it represents. When asked about what was most important in a financial advisor relationship, respondents to our survey from AbsoluteEngagement.com said ethics, trust, and knowledge rank the highest.
87% of clients surveyed said high ethical standards matter.
86% of clients said it was somewhat or very important to know:
Their advisor had met a rigorous set of standards
Their advisor meets ongoing standards and requirements
Whether their advisor would lose their credentials if they failed to meet ethical standards