CPWA®  Certification Value & Benefits

CPWA® certification professionals are more satisfied with their careers, earn better compensation, and manage more assets for higher-net-worth clients than other advisors, according to research conducted by the Aite Group. In addition to higher compensation – 33 percent of CPWA® certified advisors report earning $380,000 annually or more – and report greater career satisfaction.




Higher revenue per CPWA® certified practice


Average assets per CPWA® certified practice


Higher assets than non-CPWA® certified advisors


Opportunity to Stand Out!

Five Reasons to Earn Your CPWA® Certification Today!

Five Reasons to Earn Your CPWA Certification

What are the benefits of CPWA® certification?


Benefits of CPWA Certification

Key Takeaways


  • Deliver specialized expertise and skills. The explosion in global wealth in recent years means that not only are there more high-net-worth clients but also that the needs of these clients are increasingly sophisticated. 76% of clients say that if they were looking for a new advisor today, the specialized designations they held would be an important or very important factor in their decision.
  • Acquire and retain HNW Clients. Competition for wealthy clients is fierce, and clients are very selective in choosing advisors. CPWA® certification gives you the edge you need to stand out. 64% of CPWA® certified advisors state that the certification has been very or extremely important to them in "expanding client services" and "confidence with offering advice to HNW clients."
  • Grow firm revenues. 30% of practices with at least one CPWA practitioner realized revenue growth of more than 10% over a five year period compared to only 18% of non-CPWA practices. The mean assets per client of CPWA® certified advisors ($7.3M) is 3.9 times higher than non-CPWA® certified practices ($1.9M).
  • Earn an elite education that is highly practical. The CPWA® certification curriculum is taught through an intensive education program with eminent academic and practitioner faculty.
Source: Building High-Net-Worth Knowledge Through the CPWA Certification​, 2017; Absolute Engagement, HNW Investor Insights Study, 2017



“The ROI on earning your certification comes down to having the confidence and ability you need to walk the walk, and talk the talk with your clients. The letters don’t do that, the knowledge you earned obtaining those letters do. The higher level designations drive results and leads to higher income levels associated with them because you are earning the knowledge, & expertise needed to drive those conversations.”

Learn more from the Q&A session with Michael Kitces and Devin Ekberg during the recent Wealth Advisor Forum.

The Value of Certifications

Investments & Wealth Institute Membership 


All candidates and certificants are Basic members of the Institute with access to our benefits, resources, and network of like-minded professionals. 

The Institute offers three levels of membership, Elite, Signature, or Basic, allowing you to tailor your experience to meet your professional development preferences and needs.

If you are interested in upgrading your membership to the Elite or Signature level, you’ll gain access to the Institute’s premier continuing education library, discounts on Institute conferences, courses, and webinars, delivery of printed versions of our award-winning publications, and more. 

Learn more about Memberships

Read the Research


2020-CIMA-CPWA-Cover.pngValue Of CIMA® and CPWA® Certifications — The financial advisory profession has grown dramatically in the last several decades. Today’s investors have more choices than ever before, not only in how they invest but also in advisor services. Today, advisors must differentiate themselves, provide meaningful support to clients and remain relevant by undertaking ongoing academic training and earning advanced credentials. This 2020 research study finds that the Certified Investment Management Analyst® (CIMA® ) and Certified Private Wealth Advisor® (CPWA® ) certification provide high value for advisors.  


CPWA-Aite.pngBuilding High-Net-Worth Knowledge Through the CPWA® Certification— Examines how Certified Private Wealth Advisor® (CPWA®) certification correlates with superior levels of advisor knowledge and success. Fielded by the Aite Group, 2017, the study gathered input from 436 advisors, including 77 with a CPWA certification.